| 3.0. CANADIAN ATTITUDES TOWARD
NEWCOMERS: A SOCIAL PSYCHOLOGICAL ANALYSIS
Serge Guimond
Royal Military College of Canada
Mark P. Zanna
University of Waterloo
Social psychology has a long history of studying attitudes, stereotypes, and
psychological reactions of people toward their own and other groups. Canadian social
psychology in particular has made a central contribution to this area. Our aim in this
chapter is to present an overview of this work in order to illustrate its potential
importance for understanding the social psychology of immigration with particular
reference to the Canadian context.
More specifically, our focus is on the attitudes of Canadians toward immigration. How
do Canadians feel toward newcomers to Canada? Are they accepting of the idea that their
country is open to outsiders? What limits do Canadians feel should be put on levels of
immigration? What are the factors that shape those attitudes and what factors are likely
to make Canadians more open and tolerant of newcomers or more closed and less accepting?
To answer these questions, we begin with a brief description of some of the main
theories of intergroup relations and attitudes in social psychology. As we will show,
these theories specify a number of factors that account for the development of favorable
or unfavorable intergroup attitudes. Thus, they set the stage for a better understanding
of the results of research on intergroup attitudes in Canada that are examined in
subsequent parts of the chapter.
Because Canada has adopted a policy of multiculturalism and has become over the years a
society with a considerable amount of ethnic and cultural diversity, we first consider
research on attitudes toward multiculturalism and diversity. Immigrants to Canada nowadays
tend to be characterized by a wider diversity of background. Thus, understanding attitudes
toward cultural and ethnic diversity can now be seen as a first step toward understanding
attitudes toward immigration. As such, one would expect that findings in this area would
closely parallel those obtained when examining attitudes toward immigration directly. The
extent to which this is the case will be the focus of the third and last section. We will
conclude with our observations concerning major areas where existing knowledge is
insufficient and suggest avenues for future research.
3.1.Theories of intergroup relations in social psychology
Taylor and Moghaddam (1994) have recently presented an overview of the main
theories of intergroup relations in social psychology. It is important to consider these
theories in the context of our study of the social psychology of immigration because they
specify some of the factors that may account for the development of positive or negative
intergroup relations and attitudes. The first major theory identified by Taylor and
Moghaddam is Realistic Group Conflict Theory (RCT). This theory has been supported by a
considerable amount of research and provides an interesting perspective. It suggests that
the structure of the relations between groups will determine intergroup attitudes,
regardless of the particular characteristics of the individuals involved. Thus, to the
extent that a group is in competition with newcomers to Canada for scarce resources,
members of this group would be expected to hold negative attitudes toward immigrants, not
because Candians are inherently bigoted or prejudiced as individuals, but because of the
nature or structure of the intergroup relations.
A second major theory of intergroup relations, emerging from the work of European
social psychologists, is Social Identity Theory (Tajfel, 1978; Tajfel & Turner, 1986).
This theory makes two main points relevant to the present analysis: 1) People have a
psychological need to belong to a group that is positively distinct from others; and 2) it
is relatively easy to stumulate one group to discriminate against another. It is important
to bear this latter finding in mind when considering various claims about the level of
racism in Canada. Minimal group experiments (Bourhis, Sachedev and Gagnon, 1994) suggest
that the minimal condition necessary in order to obtain discriminatory behavior is the
simple belief that two groups, an ingroup and an outgroup, exist, regardless of what
differentiates these groups. This condition is obviously present in any society.
Consequently, the potential for discrimination, exclusion, and racism is always a reality.
We can classify under the label Social Justice theories a third theoretical approach to
understanding intergroup relations. The idea shared by justice theorists is that being
objectively deprived does not produce anger and ingroup conflict, it is believing one's
situation to be unfair. Within this approach would fit relative deprivation theory and
equity theory discussed by Taylor and Moghaddam (1994). The important issues raised by
this theoretical framework are those of perceived discrimination, unfair treatment and
affirmative action. Collective reactions can be expected if people feel that they or
others don't receive what they deserve (Dubé & Guimond, 1986; Guimond & Tougas,
1994; Wright, Taylor & Moghaddam, 1990).
The Five-stage model presented by Taylor & Moghaddam (1994) is a fourth type of
theory that directs our attention to the fact that relations between groups, be they
newcomers or Canadians, do not exist in a vacuum. These relations exist in a particular
historical, social, and economic context from which distinct phases of relationships may
be deduced. Thus, it may be important to consider intergroup attitudes over time in order
to discover the cyclical pattern in those attitudes. To consider attitudes toward
immigration at a single point in time may lead to an erroneous conclusion if the cyclical
nature of intergroup relations is not considered.
3.2. Stereotypes and Intergroup Attitudes among French
Canadians and English Canadians
Social psychological research in Canada has devoted considerable attention to the study
of inter-ethnic relations (Berry, Poortinga, Segall, & Dasen, 1992; Bourhis &
Guimond, 1992; Dion, 1985; Dion, 1986; Gardner & Kalin, 1981; Moghaddam, Taylor, &
Wright, 1993; Zanna & Olson, 1994). From the end of the 1950's onward, research has
focused mainly on ethnic stereotypes (Gardner & Taylor, 1968), bicultural and
cross-cultural communication (Dubé-Simard, 1981; Clément & Noels, 1994), and on
second-language learning (Gardner, 1985; Gardner & Clément, 1990; Lambert, 1967).
Several studies have also compared work values and various attitudes toward work among
French Canadians (FCs) and English Canadians (ECs), often employing samples of managers
(e.g., Kanungo, Gorn, & Dauderis, 1976).
This work has shown for instance that ECs stereotype FCs as EMOTIONAL, SENSITIVE,
TALKATIVE, and PROUD (Gardner, Wonnacott, & Taylor, 1968), while FCs stereotype ECs as
EDUCATED, DOMINANT, and AMBITIOUS (Aboud & Taylor, 1971, cite in Baron, Byrne, &
Watson, 1995). It has also documented the fact that these stereotypes affect how members
of these groups are perceived even when their behavior contradicts the stereotypes
(Gardner & Taylor, 1968; Taylor & Gardner, 1969; Taylor & Gardner, 1970).
Recent research suggests that people develop stereotypes for a wide variety of groups and
for sub-groups as well (Hamilton & Sherman, 1994). Moreover, the current view of
stereotypes as cognitive structures or schema indicate that they are likely to shape how
people make sense of new events and information they encounter. For example, the same
ambiguous behavior that can be construed as playful or to the contrary as threatening is
more likely to be evaluated as a threatening when performed by a black person as opposed
to a white person (Sagar & Schofield, 1980 cited in Hamilton & Sherman, 1994).
Stereotypes can also affect how people behave. Word, Zanna and Cooper (1974), for example,
have shown that stereotypes can function as expectancies about how an outgroup member is
likely to behave and also as a guide to how one should behave when interacting with that
person. Thus, Canadians have stereotypes of immigrants' and particular immigrant
groups that are likely to direct their interaction with representatives of those groups.
However, this fact need not be viewed negatively. Canadian social psychologists have long
argued that stereotypes are not undesirable in and of themselves (Taylor & Moghaddam,
1994; Taylor & Porter, 1993). Several years ago, Gardner et al. (1968) demonstrated
that the stereotype that ECs have of FCs does not necessarily imply a negative evaluation
or a negative attitude toward FC. This view is now shared by most social psychologists who
consider stereotyping as part of the normal cognitive functioning of the individual
(Taylor & Moghaddam, 1994). The important point here is that if Canadians are
stereotyping newcomers to Canada, this is not in and of itself a bad' thing and it
should not be confused with prejudice.
Prejudice is generally defined as a negative evaluation of a person because that person
is a member of a particular group (Zanna & Olson, 1994). Prejudice describes a
negative attitude that can be applied to an individual or to a group as a whole. From our
analysis it is clear that what needs to be prevented is prejudice, not necessarily
stereotyping per se. Research has shown for example that the reciprocal attitudes between
FCs and ECs tend to be generally positive. Defining rejection of a target group as a score
below 40 on a hundred-point feeling thermometer,' Curtis and Lambert (1976 ) report
that, among a national sample of Canadians interviewed in 1968, the rejection rate of FCs
by ECs was approximately 11%, while the rejection rate of ECs by FCs approached 7%. Thus,
only a small percentage of the population express negative attitudes toward the other
majority group. This is of course one of the main outcomes of the first major study of
multicultural and ethnic attitudes in Canada, conducted by Berry, Kalin and Taylor (1977).
In our analysis of immigration, we will often refer to this study that was carried out
during the months of June and July 1974, involving 1,849 respondents across the country.
One reason for our frequent reliance on the study is that it is one of the few surveys to
measure multicultural and ethnic attitudes with reliable techniques. A second reason is
that it is also one of the few national studies to consider the relations between various
psychological constructs and attitudes toward immigration in Canada.
In terms of the attitudes of FCs and ECs toward each other, Berry, Kalin and Taylor
(1977) were struck by how favorable these attitudes were. In the context of longstanding
rivalry and antagonism between the two groups, a certain amount of hostility was expected.
Yet, very little hostility could be observed. EC respondents had a clear tendency to
attribute the following three characteristics to FCs: Canadians,' similar to
me' and familiar.' Although several other groups were judged negatively in terms of
certain characteristics, this was not the case for FCs. The attitudes of FCs toward ECs
similarly revealed no negative trait attributions. FCs rated ECs as above average on the
items important,' Canadians,' clean,' similar to me,' rich,'
and familiar.' Berry et al. (1977) suggested that one possible interpretation of
these results might have to do with the context of the study. Specifically, they suggested
that in the context of multiculturalism and ethnic diversity, FCs and ECs may take each
other as positive reference groups and thus have relatively favorable attitudes toward
each other. But in the context of bilingualism and biculturalism, differentiation and
intergroup rejection might very well be obtained. Thus, the particular context in which
intergroup attitudes are assessed can have a major effect on the nature of the views that
each group has of the other. Interestingly, the Curtis and Lambert (1976) study described
earlier also involved assessing attitudes toward a wide variety of groups in addition to
FCs and ECs, and also found favorable reciprocal attitudes between FCs and ECs.
Experimental confirmation of the idea that intergroup judgments are heavily dependent
on the frame of reference or the intergroup context comes from several studies carried out
within the self-categorization theory of stereotyping (Oakes, Haslam & Turner, 1994;
Haslam, Turner, Oakes, McGarty, & Hayes, 1992). These investigations show that the
stereotype of a social group, far from being rigid and fixed, can be dramatically altered
simply by changing the frame of reference of the participants. Different responses are
obtained when people are asked to evaluate the ingroup and the outgroup as compared to a
situation where they need to judge the ingroup, the outgroup, and several other groups.
There are important reasons for insisting on this point. In addition to the fact that it
demonstrates a rare convergence of theory and research, it has considerable implications
for the analysis of attitudes toward immigrants. These attitudes are likely to vary
according to the context of the study but also, more generally, according to the frame of
reference that people bring to bear on the issue of immigration when they make their
judgments. This suggests that attitudes toward immigration should be considered and
understood within the context of the dynamics of the relations between groups in Canada.
Just as it may be important to consider how ECs and FCs view each other in a multicultural
context, it may be equally crucial to study the reactions of FCs and ECs toward
immigration in this context.
3.3. Bilingualism and Multiculturalism: The Social Context
Three major policies have attempted to shape various features of intergroup
relations in Canada: The official languages act, the multiculturalism act and the French
language act in Québec. Various features of these policies have attracted the attention
of Canadian social psychologists. It is useful to consider these policies briefly in order
to put in perspective a number of factors that characterize the social context of
intergroup relations in Canada.
In 1969, the Official languages act was promulgated by the government of Canada. Both
English and French became official languages of Canada under federal law. This policy was
in part an outcome of the Royal Commission on Bilingualism and Biculturalism (B & B)
which investigated ways to improve relations between French-speaking and English-speaking
Canadians. Research by Canadian social scientists played an important role in this
commission. One crucial aspect of the commission's report was the documentation of
economic inequality between Francophones and Anglophones in Canada (Guimond & Dubé,
1989). In Québec, where the majority of the population is French-speaking, it was found
that Anglophones were at the top of the economic hierarchy with Francophones almost at the
bottom. Bilingualism, as a federal policy, attempted to create a climate where
French-speaking Canadians would feel more at ease across the country and would be in a
better position to develop themselves.
Book IV of the report of the B & B commission concerned the contribution of ethnic
groups to Canadian society. Book IV formed the basis of Canada's multiculturalism policy
which was originally proposed in 1971 but did not gain official status untill 1988. The
policy proposed a model of intergroup relations designed to foster harmonious relations
among the various social and ethnic groups that are part of Canada. It argued for the
promotion of the multicultural heritage of Canada as a means of integration or
accommodation rather than for a model of assimilation.
The policy of official bilingualism enjoys the support of the Canadian population,
especially Francophone communities outside of Québec. The level of support among ECs can
also be assumed to be high, although some active minorities have attempted to question the
legitimacy of this policy. Movements such as APEC (Alliance for the Preservation of
English in Canada) and the English-only movement' in the United States testifies to
this fact (Berry & Bourcier, 1989; Guimond, 1991; Guimond & Palmer, 1993). In
contrast, in the case of the multiculturalism policy, opposition has been voiced early on
by members of the FC community. Guy Rocher, an eminent Québecois sociologist, has
criticized the policy suggesting that it would weaken the cultural status of the French
communities in Canada and that it would contribute eventually to a policy of multilinguism
rather than bilingualism (Rocher, 1976; see also, Corbo, 1991).
The third major policy that altered intergroup relations in Canada became law in the
province of Québec in 1977. This law made French the only official language of that
province and attempted through various means to insure the predominance of French over
English in all major areas of social life (Bourhis, 1984). This policy was strongly
opposed by ECs, especially those living in Québec (Taylor, 1986).
Unlike other countries, immigrants coming to Canada face a multicultural country that
officially promotes cultural diversity, and that is bilingual at the federal level but
unilingual in nine provinces out of ten, the exception being New Brunswick. At a national
level, the policy of bilingualism and multiculturalism (having been in existence for
almost 25 years) may have become part of the Canadian identity (Kalin & Berry, 1994).
Canadians may be so familiar with these policies that they accept them as basic features
of their country. To the extent that this is the case, one would expect Canadians to be
fairly positive toward cultural diversity and to be generally accepting of newcomers. On
the other hand, one wonders whether in such a short time span, people are really aware of
some of the major goals of Canada's policy in the field of immigration and
multiculturalism. With this in mind, we begin our analysis of social psychological
research by examining studies of attitudes toward multiculturalism and cultural diversity
in Canada.
3.4. Attitudes toward Multiculturalism and Diversity
After focusing on the relations between FCs and ECs, Canadian social psychologists
began exploring issues related to multiculturalism and immigration. Although these issues
are intimately connected, they can also be distinguished in important ways. One of the
central issues raised by the multicultural nature of Canadian society is that of the
acceptance, the respect, and even the promotion of cultural diversity as a means of
creating harmonious relations among the various people of Canada. The rejection of such an
approach could indicate a more favorable attitude toward some form of blending or melting
pot philosophy where each group is expected to assimilate to a common national culture
(Lambert & Taylor, 1988; Taylor, 1991; Taylor & Moghaddam, 1994). Immigration in
and of itself does not so much refer to issues of cultural diversity but to issues such
as: Should we accept people from outside our borders to come to live in and adopt Canada
as their homeland? Is the current level of immigration too high? Should Canada be more
selective? What criteria should be used to select immigrants? In practice of course,
because the proportion of non-Angloceltic and non-French heritage individuals that
immigrate to Canada has increased from less than 10% to more than 30% in the past century,
questions related to immigration in Canada are also increasingly questions about ethnic
and racial diversity. When people indicate their attitudes toward immigrants,' they
may well have in mind people of non-Angloceltic and non-French heritage. We will begin
then by examining studies on attitudes toward cultural diversity generally, before
explaining research related directly to immigration.
3.4.1. Familiarity with Multiculturalism as a Policy
In 1974, Berry, et al. (1977) presented three different statements to their
respondents representing different policies that a government could adopt in order to
manage relations between newcomers and the rest of the population. Respondents had to
indicate which one reflected the policy adopted by the government of Canada. This was an
ingenious way to find out about the familiarity of the Canadian public with the policy of
multiculturalism because obviously, only one statement reflected that policy. The first
statement, indicating a policy of assimilation of immigrants to the way of life of their
new country, was selected by 13.4% of the national sample. The second statement,
indicating that immigrants be allowed to preserve their cultural heritage, was chosen by
60.1%. The last statement, suggesting that immigrants be encouraged to preserve their
cultural heritage, was selected by 26.5%. This last option was defined as the actual
policy of Canada. These results are quite revealing. More than 20 years ago, the vast
majority of the Canadian population shared the belief that assimilation is not the
official policy of their government. That this belief is not necessarily based on factual
knowledge of the policy is suggested by responses to subsequent questions in the Berry et
al. survey which revealed that only about 20% of the sample was willing to indicate having
heard about the policy of multiculturalism.
It should be noted that the word immigrants' was used in each of the three
statements of possible government policy noted above. The results indicate then a
widespread belief in Canada that assimilation is not part of the officially accepted way
of dealing with immigrants. By 1991, familiarity with multiculturalism increased. The
Angus Reid survey carried out that year indicated that most Canadians (62%) reported an
awareness of the federal government's multiculturalism policy (Angus Reid, 1991).
3.4.2. Attitudes of Majority Groups
If assimilation is not the Canadian' way then attitudes toward cultural
diversity should be generally positive in Canada. On the whole, this appears to be the
case. However, most studies have found considerable differences between the two major
linguistic groups in Canada, FCs being generally less favorable toward the promotion of
cultural diversity than ECs. With an index of preference for cultural uniformity including
the item "Canada would be a better place if all people had the same national
origin", Curtis and Lambert (1976) found a level of agreement of 54.2% among FCs
compared to 31% among ECs. On a scale of 9 items designed as a measure of
"multicultural ideology", Berry et al. (1977) reported similar differences. This
measure included statements favoring assimilation of newcomers to the Canadian culture as
well as statements favoring cultural diversity. Overall, the Canadian public appeared to
be moderately positive toward cultural diversity with FCs being less positive or more
neutral (Bourhis, 1987). Table 1 indicates the percentage of agreement and disagreement
with a statement reflecting a positive attitude toward assimilation that was part of the
scale of multicultural ideology and that was also used in subsequent surveys. From 1974 up
to 1991, a majority of Canadians consistently rejected assimilation. There was always,
however, a minority of 20 to 30% who accepted such a point of view.
Table 1
Frequency distribution from Canadian opinion surveys carried out between 1974 and 1991
for the item : "It is best for Canada if all immigrants forget about their cultural
background as soon as possible."
| YEAR |
Agreement |
Neutral |
Disagreement |
| 1974 |
26.1% |
12.3% |
61.6% |
| 1979 |
- |
- |
68% |
| 1985 |
- |
- |
75% |
| 1989 |
- |
- |
68% |
| 1991 |
32% |
13% |
53% |
Similarly, Figure 1 shows that there was clear support for the value of
cultural diversity in both 1974 and 1991. If anything, the number of respondents who
reject cultural diversity has decreased over time from 23% in 1974 to 14% in 1991.
However, this does not appear to mean that Canadians do not favor a certain degree of
assimilation or accommodation on the part of newcomers (Kalin & Berry, 1994). Clearly,
Canadians also believe that newcomers should do their share to accommodate to the existing
society. Thus, whereas most Canadians believe that cultural diversity is positive for
Canada, data presented in Figure 2 indicates that most Canadians also believe that
newcomers ought to become more Canadian-like.' Moreover, in the 1991 Angus Reid
survey, as in the 1974 study, this preference for cultural similarity was found to be more
evident among residents from Québec. However, the Angus Reid survey also suggested that
"Québecers were more likely than those living in other regions to support efforts to
institutionalize equality and to protect the rights of ethnic and racial minorities"
(p. 38). This last finding is of some importance in understanding the different
psychological perspectives of ECs and FCs on immigration, as will be seen in the next
section.
FIGURE 1
|
| Percentage of agreement in the Canadian Population with the statement: "A
society that has a variety of ethnic and cultural problems is more able to tackle new
problems as they occur." |

|
FIGURE 2
|
| Attitude toward assimilation as measured by the item: "People whocome to
Canada should change their behaviour to be more like us." |
 |
3.5. Attitudes toward Immigrations
Citizenship and immigration policies in Canada can be seen as fairly liberal
compared to most other industrial nations (Bernard, 1993; Sabbatier & Berry, 1994).
Citizenship is based on the principle of jus soli in that any child born in Canada
is Canadian by birth. In contrast, several European countries use, on its own or in
combination with a territorial criteria, the principle of jus sanguinis which
restricts the possibility of citizenship to those who share a certain ancestral or ethnic
origin (Bernard, 1993). Similarly, whereas landed immigrants in Canada may become Canadian
citizen after three years, it takes a minimum of five years and a strong determination to
acquire citizenship in countries like France (Sabbatier & Berry, 1994). The image of
Canada as a country open to outsiders then has a certain basis in reality. However, the
fact that Canada has had a liberal policy in these matters in the past does not
necessarily mean that it will continue such a policy in the future. Knowledge of the
attitudes of the Canadian public on these matters may help to gauge what may lie ahead.
In reviewing research on ethnic and multicultural attitudes, Kalin and Berry (1994)
point out that "Immigration is not a simple attitude object. Concern with immigration
may involve the desired level of the Canadian population.... It may also be concerned with
types of immigrants (e.g., regarding ethnic and racial origin)" (p. 297-298). Indeed,
they suggest that these issues have sometimes been confused in past research resulting in
a questionable account of the attitudes of Canadians toward immigration. Accordingly, we
will try to keep these various dimensions of immigration as distinct as possible in the
following discussion. Specifically, we will first consider studies dealing with attitudes
toward immigrants in general, second, studies of attitudes toward specific immigrant
groups and finally, studies of attitudes toward the level of immigration in Canada will be
reviewed.
3.5.1. General Attitudes toward Immigrants
Reactions toward newcomers can be assessed by asking people about their general
attitude toward newcomers to Canada or about the label "immigrants". Such a
strategy may appear vague and may seem to leave open the specific meaning that is given to
these general labels. Yet, as noted by Zanna and Rempel (1988), it may represent a
promising strategy because it allows respondents "to self-select their attitudes from
whichever sources are personally relevant" (p. 328). Such general evaluative ratings
may reveal people's basic affective reactions. Moreover, these basic affective reactions
may have considerable predictive power.For example, in a series of studies, Guimond and
Palmer (1993; in press) have assessed attitudes of FCs and ECs toward each other with
single items using the following format:
| Please indicate your evaluation of the following groups: |
a) Anglophones
|
Very
Unfavorable |
1 |
2 |
3 |
4 |
5 |
Very
Favorable |
b) Francophones
|
Very
Unfavorable |
1 |
2 |
3 |
4 |
5 |
Very
Favorable |
Across samples of FC and EC university students from several Canadian
provinces, these simple and straight-forward items prove to be sensitive and reliable
measures. Thus, a clear link was established between ratings on these two scales and the
level of bilingualism of the respondents. At approximately 20 years of age, bilingual FCs
and ECs students rated Anglophones and Francophones equally. In contrast, their unilingual
counterparts tended to rate their own group more favorably than the other group.
Individuals intermediate in their level of bilingualism also fell in between these two
extremes. Furthermore, combining these two items in a measure of Favoritism, the authors
found that Favoritism predicts attitudes toward official bilingualism in Canada much more
successfully than a 30-item scale whose reliability and validity had been carefully
constructed over dozens of experiments. The point is not that multiple-item scales do not
have certain well known advantages over single items but that, under certain conditions,
single items may capture respondents' reactions equally well (Esses, Haddock, & Zanna,
1993; Haddock, Zanna, & Esses, 1993; Kerlinger, 1984; Zanna & Rempel, 1988).
Berry et al. (1977) have studied attitudes toward a wide variety of specific ethnic
groups as well as the reactions toward "immigrants in general." They find little
evidence that the label immigrant evokes strong negative reactions. In general, immigrants
are evaluated less favorably than ECs and FCs, but relatively neutral compared to specific
ethnic groups. The only characteristic on which immigrants tend to be rated less favorably
is the extent to which they are perceived as "Canadian," a finding that does not
suggest a negative attitude toward the group. The global evaluative rating given to
"immigrants in general" does vary, however, by geographic region. Respondents
from Québec are less favorable toward immigrants, followed by those from the prairies and
the Atlantic provinces. Those from Ontario and British Columbia show the most positive
evaluation. Analysis by ethnic membership confirmed the fact that FC respondents are more
negative toward immigrants than ECs.
Similar results are reported by Lambert and Curtis (1983) using data collected in 1977
from a nation-wide sample of 3,288 persons 18 years of age and older. Compared to ECs, the
Québecois were more likely to accept the statement that "Immigrants to this country
aren't prepared to work as people born in Canada." At the same time, they were more
likely to reject the idea that immigrants "have done a lot to help this
country." Such findings have also been obtained more recently among samples of
students attending the Royal Military College of Canada in Kingston (Guimond, 1995). Using
a single item scale (such as the one presented above), students rated
"immigrants" and "unions," in addition to their ingroup (Anglophone
for ECs, and Francophones for FCs) and the other linguistic group. Figure 3 presents the
mean responses given by FC and EC students. For both groups of respondents, the ingroup is
rated most favorably, followed by the other linguistic group, immigrants, and, finally,
unions. Because scores below 3 on this scale indicate a negative evaluation, it can be
seen that the only group that is consistently judged unfavorably by these students is
"unions." Consistent with the findings of Berry et al. (1977), the reciprocal
attitudes of the two majority groups toward each other were positive, and immigrants were
judged less positively than Anglophones and Francophones. Two significant differences
between FCs and ECs were obtained. FCs rated immigrants more negatively than ECs, but ECs
rated unions more negatively than FCs. These results, obtained in 1986, replicate what was
found in 1974 by Berry et al., and by Lambert and Curtis (1983) in 1977. The Guimond
study, which focused on young Canadian respondents, provides an important complement to
the results obtained in national surveys. Young people represent future generations of
Canadians that will occupy various positions in society. If negative reactions are evident
among such populations, then one can anticipate some major problems in the future
(Pettigrew & Meertens, 1995). Secondly, national surveys are not well suited to reveal
the reactions of certain militant minorities that are likely to have considerable impact
on the majority (Guimond & Palmer, 1994; Moscovici, 1979).
FIGURE 3
| Mean ratings of "Anglophones", "Francophones",
"Immigrants" and "Unions" by English-Canadian and French-Canadian
students |
 |
Overall then, Canadians tend to be positive toward immigrants. This is also the
conclusion of the Angus Reid survey of 1991. Only 33% of Canadians agreed with a statement
reflecting a negative attitude toward immigrants ("It makes me angry when I see
recent immigrants on television demanding the same rights as Canadian citizens"). On
the other hand, 51% agreed with a positive statement ("Recent immigrants should have
as much say about the future of Canada as people who were born and raised here").
There is, however, clear and consistent indications of a difference between ECs and FCs,
the latter being generally less positive toward immigrants. |
|
3.5.2. Attitudes toward Specific Immigrant and Ethnic Groups
Research on the evaluation of specific ethnic and immigrant groups has made an
important contribution. The notion of an ethnic hierarchy, the reality that Canadians have
preferences for certain groups over others, has clearly emerged from this research (Kalin
& Berry, 1994). Berry et al. (1977) studied attitudes toward seven ethnic groups and
found that the English were at the top, that is, they were evaluated the most favorably,
followed by the French, the Jewish, the Ukrainian, the Italian, Chinese Canadians and
Canadian Indians at the bottom. More recent research indicates that although most
immigrant groups are evaluated favorably, there are some definite variations according to
the origins of those groups (Berry & Kalin, 1995). Thus, European groups (British,
French, but also German, Italian, Portuguese) are rated most favorably, whereas visible
minorities (West Indian Black) and groups from the middle east (Moslem, Arab) and from the
Indian subcontinent (Indo-Pakistani, Sikh) tend to be rated less favorably. The Chinese
occupy an intermediate position (Sabbatier & Berry, 1994). Ratings of all these groups
are affected by whether they are discribed as immigrants or Canadian born. In each case, a
more positive rating is given to people born and raised in Canada, and surprisingly, this
was true for respondents who were not born in Canada as well as those who were with
Canadian-born (Angus Reid, 1991). The existence of consensual ethnic hierarchies have been
found in many western societies and research has begun to identify some of the
social-psychological processes involved in these perceptions (Hagendoorn, 1995).
This research is also relevant to an evaluation of the level of racism in Canada. To
the extent that Canadians are more negative toward certain groups because they are
racially different, one has an indication of a racist attitude. One question often used in
surveys to examine this problem is the following one: "Non-whites should not be
allowed to immigrate to Canada." Palmer (1996) reports frequency distributions for
this item obtained from 7305 respondents as part of Environics surveys conducted between
1989 and 1992: 3.4% strongly agree with this statement of exclusion; 6.6% agree; 3.5%
don't know; and 86.6% disagree or strongly disagree. It appears then that although a
certain proportion of the Canadian population may be classified as racist, and although
racial differences are likely to affect intergroup attitudes, the majority of Canadians
are against the public expression of racist views. Indeed, Berry and Kalin (1995) conclude
from their analysis of the Angus Reid survey of 1991 that there is "evidence of a
movement toward greater acceptance of diversity" (p. 316). In contrast, a survey
carried out in France in 1992 indicates that 40% of the population describe themselves as
"a little" or "somewhat racist" and 21% express attitudes that are
openly racist (Sabbatier & Berry, 1994).
Finally, the third main contribution of research on attitudes toward specific ethnic or
immigrant groups concerns the different reactions of ECs and FCs toward immigrants.
Lambert and Curtis (1983) have observed that whereas FCs feel that there are too many
immigrants from Italy, Britain or the United States compared to ECs, ECs are more likely
than FCs to feel that there are too many immigrants from the West Indies, Pakistan and
India. Thus, FCs appear to be more opposed than ECs to immigrants from Anglophone
countries, whereas ECs appear to be more opposed than FCs to immigrants that are racially
dissimilar.
3.5.3. Attitudes toward the Level of Immigration
Research on attitudes toward immigration policy has examined how Canadians feel about
the level of immigration in Canada. Officially, Canada has adopted a policy that, on the
whole, seeks to establish the number of newcomers at roughly 1% of the national population
each year, resulting in 250,000 to 300,000 immigrants annually. In contrast, in France
125,000 immigrants were accepted in 1991 in a country that is much more populated than
Canada. In their analysis of data from 1977, Lambert and Curtis (1983) examined responses
to the question: "Does Canada need a lot more immigrants, a few more, or are there
enough here now?" They found that there was little overall support for more
immigration to Canada and no differences were found between language groups on this
variable. The large majority of Canadians believed that Canada had enough immigrants or
needed only a few more. An Environics survey carried out 12 years later, in 1989, revealed
59% agreement with the statement "Overall, there is too much immigration to
Canada," with 37.5% disagreement and 3.5% don't know. These results may be taken to
suggest that the average Canadian feels little need to seek out more newcomers to Canada.
Whether this means that Canadians would refuse to accept somebody who asks to come to
Canada is not clear from the results obtained with such questions. To deal with this
issue, Berry et al. (1977) provided descriptions of various types of potential immigrants
to Canada and asked Canadians whether the government should accept or reject these people.
Their overall results are presented in Table 2.
Table 2
Acceptance of various types of immigrants (from Berry et al., 1977)
|
%
Rejection |
%
Neutral |
%
Acceptance |
| Total score |
16.1 |
2.7 |
81.2 |
| Immigrants with family in Canada |
9.5 |
19.4 |
71.1 |
| Immigrants with high level of education |
8.0 |
13.1 |
78.9 |
| Immigrants with a trade |
8.5 |
10.7 |
80.8 |
| Immigrants who speak English |
10.5 |
19.3 |
70.2 |
| Immigrants who speak French |
13.0 |
20.5 |
66.5 |
Immigrants willing to do the work
that other Canadians do not want to do |
25.5 |
19.3 |
55.2 |
| Non-white immigrants |
14.8 |
19.5 |
65.8 |
| Immigrants from communist countries |
49.8 |
17.7 |
32.5 |
| Immigrants that can be useful to the country |
7.1 |
9.8 |
83.2 |
| All those who want to immigrate |
57.0 |
19.4 |
23.6 |
N=1831
Ten types of immigrants were presented and respondents used a 7-point scale (where
"1" meant rejection and "7" meant acceptance) to indicate their
recommendation to the government. The total score (in the first row of Table 2) indicates
the average score across the ten types of newcomers. The results are strikingly different
from those that would be expected on the basis of the findings presented above concerning
the appropriate level of immigration. One would predict a very low level of acceptance
because most Canadians feel that there are enough immigrants already. Yet, the percentage
of acceptance obtained by Berry et al. is very high, slightly more than 80% on average.
One explanation for this very high level of acceptance is the context of the study,
which focused on multiculturalism. Another possibility is that people may feel that the
government should not actively seek out more immigrants while at the same time are ready
to accept a large proportion of those who request to establish themselves in Canada. In
support of this interpretation, Table 2 shows that in two cases (immigrants from communist
countries and for all those who simply want to come to Canada), most Canadians were quite
willing to propose rejection. Also notable is the relatively low level of rejection
(14.8%) for non-white immigrants. This results is consistent with the data reported in the
previous section concerning the level of racism in Canada.
3.6. Sources of Opposition to Immigration
We have reviewed some of the main findings of Canadian research on attitudes toward
immigration and noted some differences between the two major language groups of the
country. In this last section, we focus on variables that may possibly account for those
attitudes and provide an explanation for the differences between FCs and ECs. For the
purpose of this discussion, possible determinants of attitudes toward immigration can be
divided into two categories: (a) external socio-cultural correlates such as age,
education, and community size, and (b) internal psychological correlates such as people's
concerns, psychological tendencies or values.
3.6.1. External Correlates
Research suggests fairly reliable relations between age, education, and attitudes
toward immigration. On the whole, younger respondents are found to be more favorable
toward immigrants and immigration issues than are older respondents (Berry et al, 1977;
Angus Reid, 1991). This is an important result that suggests some positive implications
for the future. It should be noted that although this finding is probably not unique to
Canada, there are conditions in other countries that seem to produce the opposite
relations between age and ethnic tolerance (Pettigrew & Meertens, 1995).
Education is also clearly related to being more open toward immigration (Berry et al.,
1977; Guimond, Palmer & Bégin, 1989; Guimond, 1992). Moreover, there is now evidence
that this relation does not reflect simply a greater awareness of the socially desirable
response among the better educated (Guimond et al., 1989; Wagner & Zick, 1995).
Finally, recent research shows that there are some clear divisions among the better
educated, some of them becoming less favorable toward immigrants with a greater amount of
education (Guimond & Palmer, in press).
Community size is a third external correlate of attitudes toward immigration (Berry et
al., 1977). As Kalin and Berry (1994) note: "Respondents from larger cities tend to
have more favorable immigration attitudes than respondents from rural areas" (p.
313). A link has also been found between the percentage of ethnic group members in
circumscribed geographic units and attitudes toward those ethnic groups among non-members.
For seven different ethnic groups, Kalin and Berry (1982) found a positive relation
between the presence of a group and attitudes toward that group. This result is consistent
with the contact hypothesis in intergroup relations (Amir, 1976) and suggests that greater
exposure to various immigrant groups may have favorable effects on intergroup attitudes.
Most social psychologists nevertheless would argue that the nature of the intergroup
contact would be crucial to the outcome it would produce (Taylor, Dubé, & Bellerose,
1986). In a longitudinal study carried out among Anglophone university students in
Ontario, Guimond and Palmer (1993) have shown, for instance, that greater contact with the
Francophone community is related to a positive change in intergroup attitudes only among
respondents with a certain level of second-language proficiency. Among unilingual
Anglophones, greater contact was related to a negative change in attitudes or a greater
level of ingroup favoritism. Thus, greater contact with immigrants may under certain
conditions polarize intergroup attitudes.
In summary, people who are older, less educated, or living in rural areas where they
have little contact with newcomers are more likely to be opposed to immigrants and
immigration. These facts, however, do not account for why, as noted previously, FCs tend
to be more negative than ECs toward immigration. To deal with this issue, we consider next
the role of psychological correlates.
3.6.2. Internal Psychological Correlates
One of the most important personality dimension studied by social psychologists, the
authoritarian personality, provides a clear theoretical framework for understanding
opposition to immigration. This framework has been well developed and articulated recently
by Altemeyer (1981;1988). Research reported by this Canadian social psychologist reveals a
significant relationship between scores on the right-wing authoritarian (RWA) scale and
opposition to or prejudice toward certain immigrant groups. This relation is found among
university students but is even slightly stronger among their parents. The national survey
by Berry et al. (1977) also documented such a relationship. Research by Zanna and his
colleagues (e.g., Haddock, Zanna & Esses, 1993) has shown that the intergroup
attitudes of high RWA tend to be related to negative symbolic beliefs (beliefs that the
outgroup threatens important customs, traditions and values). Thus, there are clear
indications suggesting that RWA is an important concept to consider in explaining why
certain people may be particularly unfavorable toward immigration. Indeed, at a political
level, one can readily observe political movements of the right trying to exploit the
immigration issue to attract voters.
A concept closely related to RWA is ethnocentrism which can be defined as the tendency
to judge other groups by the standards of one's own group and, thus, to arrive at the
conclusion that other cultures are inferior to one's own. The "ethnocentric
hypothesis" that positive evaluation of the ingroup would be related to negative
evaluation of outgroups has been supported by social psychological research in Canada
(Berry et al., 1977; Bourhis et al., 1994; Taylor, McKirnan, Christian, & Lamarche,
1979). These results have been contrasted with the "multiculturalism hypothesis"
which argues, to the contrary, that the confidence and security in one's own identity
should be related to more positive and tolerant views of others (Berry et al., 1977;
Baron, et al. 1995). This hypothesis would predict positive correlations between attitudes
toward the ingroup and attitudes toward outgroups. However, using measures of cultural and
economic security (the extent to which respondents worry about the survival of their
cultural group and their economic future), confirmation of the "multiculturalism
hypothesis" has been repeatedly reported (Berry & Bourcier, 1989; Berry et al.,
1977; Cameron & Berry, 1990; Taylor et al., 1979). It appears then that how people
evaluate the ingroup may be an important variable, but that how secure people feel about
the fate of their ingroup may be equally important. Indeed, this notion of cultural
security can be shown to be a central explanatory concept for a large segment of the
results that have been summarized in this chapter.
If we consider the finding that FCs are consistently less favorable toward immigrants
and immigration than ECs, we note that there are several indications that this may be
explained, not by the fact that FCs are inherently more prejudicial than ECs, but by the
greater sense of cultural threat that FCs experience. Immigrants have historically
constituted a cultural threat to FCs because they overwhelmingly assimilated into the
English-speaking community (Bourhis, 1994; Guimond & Palmer, 1993; Joy, 1992). Thus,
Berry et al. (1977) found that FCs felt more insecure than ECs. This means that FCs are
more likely to believe that an increase in immigration in Canada would likely result in
the loss of one's cultural identity. This cultural insecurity has been present in the past
and, despite improvements in the fate of the French language in Québec, the fear of
losing one's language and culture is still very much present in the minds of FCs. The
Québecois writer Yves Beauchemin wrote in 1996: "Le Québec est en guerre constante
parce qu'il est continuellement en etat de danger collectif. Son avenir de peuple, son
identité, sa culture, sa langue ne sont jamais assures. Je me demande si mes
petits-enfants seront en mesure de lire mes livres...en francais!" (Lamarche, 1996).
The finding that FCs are particularly opposed to linguistically dissimilar immigrants is
consistent with this explanation in terms of the role of cultural security (Bourhis, 1994;
Lambert & Curtis, 1983).
Cultural and economic concerns may play an important role in explaining opposition to
immigration not only among FCs but among all Canadians. There is clear research support
for this claim. Berry et al. (1977) found cultural and economic security to be a
significant predictors of attitudes toward immigration among ECs as well as among FCs.
Palmer (1996) has performed secondary analyses on several of the most recent national
surveys and has shown that cultural and economic concerns are important determinants of
attitudes toward level of immigration in Canada. Indeed, he shows that these attitudes are
far from being simple expressions of prejudice in that people may oppose an increase in
the level of immigration for various reasons other than prejudice against immigrants.
Among the other motivations underlying attitudes toward immigration are concerns about
crime, values, and population density. The implication of this analysis then is that
attitudes toward immigration can, under conditions of cultural and economic threat, become
more negative.
3.7. Perspectives for the Future
This review of some of the important findings emerging from social psychological
research on the attitudes of Canadians toward immigration reveals some limitations to the
current state of knowledge. Indeed, the conclusions that were drawn at various points in
this chapter should be considered cautiously because, in most cases, much more evidence
using a wider variety of research techniques would be required before one can reach
definite conclusions. Nevertheless, we are now in a much better position to make some
specific recommendations as to the types of studies that would need to be carried out in
the near future.
Although the literature does suggest that prejudice or intolerance may, indeed, be part
of the problem, clearly our review also suggests there is more to negative attitudes
toward immigration policy (and specific immigrant groups) than prejudice. Recent work by
Palmer (1996), for example, indicates the belief that immigrants create a threat to
economic security is also a critical determinant. However, more research needs to address
this issue, however. This research ought to address the question of the determinants (or,
at least the correlates) of attitudes toward a variety of immigration policies that vary
in terms of both the number and the ethnic diversity of immigrants expected to come to
Canada. In addition to discovering the beliefs (such as economic and/or cultural threat)
upon which negative attitudes toward immigration policy are related, this research should
also focus on the (theoretically and practically) important question of whether such
beliefs are, indeed, causes of or rationalizations (i.e., socially sanctioned excuses) for
immigration attitudes.
Because it may very well turn out that different beliefs cause' attitudes toward
different immigration policies, it will also be extremely important to discover exactly
how Canadians construe current immigration policy. Are construals accurate? If not, who is
misconstruing and what is the precise nature of the misconstrual? To the extent that
negative attitudes toward immigration policy are, in fact, negative attitudes toward an
immigration policy that doesn't exist, then clearly the first order of business would be
to inform Canadians exactly what is the immigration policy of Canada. To the extent that
negative attitudes toward Canada's actual immigration policy are based, in part, upon
beliefs that are inaccurate, then clearly the second order of business would be to change
these beliefs, i.e., correct these misperceptions. Although social psychology has much to
say about the psychology of persuasion and social influence, this topic is beyond the
scope of the present chapter.
In order to accomplish these goals, the next generation of research (both laboratory
and survey research) will need to be more sophisticated both in terms of design and
measurement. For example, in order to discriminate between prejudicial and non-prejudicial
determinants of attitudes toward immigration policy it will be necessary to independently
assess participants' level of intolerance, preferably at a time and place that is
different from the setting in which attitudes are assessed. Moreover, in addition to
assessing attitudes per se, it will be important to assess the strength of these
attitudes, e.g., by measuring participants' reaction times to various attitudinal
enquiries. Such requirements imply that, at least, some of the next generation of research
on attitudes toward immigration ought to be conducted in social psychology laboratories
(where, for example, various measures of participants' prejudice can be obtained even
before they come into the laboratory and where the time it takes participants to respond
to attitudinal enquiries can be automatically recorded by computer). Another advantage of
laboratory studies is that they more easily afford the opportunity to assess participants'
behaviours related toward various immigration policies and/or specific immigrant groups --
and going beyond mere attitude assessment is a clear priority for future research.
Finally, laboratory studies can be designed to change various beliefs in order to
determine which beliefs for which groups of participants are, in fact, critical
determinants of attitudes toward immigration policies.
More sophisticated survey research is also called for. Here we would recommend that in
order to take advantage of the fact that environmental conditions inevitably change,
panels of respondents be followed over time so that attitude change, presumably as a
function of changes in beliefs about the potential consequences of various immigration
policies, can be assessed. Finally, in future surveys it will also be important to take
advantage of recent methodological innovations that allow investigators to conduct
randomized experiments in the context of a survey (e.g., prime' different beliefs
[by asking different preliminary questions] for different randomly-assigned respondents in
order to assess the effect of the accessibility of various beliefs on attitudes toward
immigration policy).
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